4 Analytical tools and advertising
4.1 Google Analytics
This website uses functions provided by the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics cookies are stored in accordance with Art. 6 Paragraph 1 GDPR. The website owner has a legitimate interesting in analysing user behaviour in order to optimise both the web content and advertisements on the site.
The IP anonymization function is activated on this website. As a result, your IP address is shortened by Google within member states of the European Union or other signatories of the European Economic Area before it is transferred to the USA. Only in exceptional cases will the full IP address be transferred by Google to a server in the USA and shortened there instead. Google will use this information on behalf of the owner of this website to evaluate your use of the website, to compile reports on website activities and to render other related services for the owner of the website pertaining to website and internet usage. The IP address transmitted by your browser as part of the Google Analytics process will not be pooled with other data held by Google.
You can prevent the storing of cookies by adjusting the corresponding setting in your internet browser; we advise you, however, that doing so may prevent you from using all of the functions of this website to their fullest extent. You can furthermore prevent Google from collecting the data generated by the cookie relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
Objecting to the collection of your data
You can prevent Google Analytics from collecting your data by clicking on the link below. This places an opt-out cookie that stops your data being collected when you visit the website in the future: Deactivate Google Analytics
More information about Google Analytics’ handling of user data can be found in Google’s data privacy statement: https://support.google.com/analytics/answer/6004245?hl=en
Order data processing
We have signed an agreement with Google concerning the processing of order data and enforce in full the strict guidelines of the German data protection authorities with regard to the use of Google Analytics.
4.2 Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function allows target advertising audiences generated by Google Analytics Remarketing to be connected with the cross-device functions of Google AdWords and Google DoubleClick. This allows for personalised advertising messages based on your interests and that have been adapted for you based on your earlier surfing behaviour on an end device (e.g. a mobile phone) to be displayed on another end device (e.g. a tablet or PC).
To this end, if you have given the corresponding consent, Google will synchronise your web and app browser history with your Google account. The same personalised advertising messages can thus be switched to whichever end device where your Google account is logged in.
To support this function, Google Analytics collects the Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data in order to define and create target audiences for cross-device advertising.
You can permanently decline cross-device remarketing/targeting by deactivating personalised advertising in your Google account; to do so, follow this link: https://adssettings.google.com/anonymous?hl=en.
This data can only be combined with that of your Google account with your express consent, which you can grant or revoke through Google itself (Art. 6 Paragraph 1 GDPR). For data collection procedures that will not be merged with that in your Google account (e.g. because you do not have a Google account or have declined for this information to be merged), the data will be collected in accordance with Art. 6 Paragraph 1 GDPR. The legitimate interest arises from the website owner’s interest in the anonymous analysis of visitors to the website for the purposes of advertising.
More in-depth information and data protection regulations can be found in Google’s data privacy statement at: https://policies.google.com/technologies/ads?hl=en.
4.3 Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising programme operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’).
In the course of using Google AdWords, we also make use of so-called ‘conversion tracking’. When you click on an advertisement delivered by Google, a conversion tracking cookie is placed. Cookies are small text files that a web browser places on the user’s computer. These cookies become invalid after 30 days and cannot be used to identify a user. If the user visits particular pages of this website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the advertisement and was redirected to this website.
Every Google AdWords customer receives a different cookie. The cookies cannot be traced beyond the websites of AdWords customers. The information gathered by conversion cookies is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. The customers are able to view the total number of users who have clicked on their advertisement and were redirected to a webpage with an active conversion tracking tag. They do not, however, receive any information with which the users could personally be identified. If you do not wish to take part in this tracking, you can oppose this use by deactivating the Google conversion tracking cookie in the settings tab of your web browser. You will then not be included in the conversion tracking statistics.
Conversion cookies are stored in accordance with Art. 6 Paragraph 1 GDPR. The website owner has a legitimate interesting in analysing user behaviour in order to optimise both the web content and advertisements on the site.
You can set up your browser so that it informs you when cookies are placed and only accepts them on a case-by-case basis, to accept cookies only in certain circumstances or decline them as a rule, as well as automatically to delete cookies when you close the browser window. Deactivating cookies can inhibit the functionality of this website.
4.4 Facebook Pixel
Our website uses Facebook pixel for the purposes of conversion tracking, developed by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
This allows us to monitor the behaviour of visitors to our site who click on a Facebook advertisement and are redirected to the website of the provider who placed the advertisement. The efficacy of Facebook ads can therefore be evaluated for statistical and market research purposes and future advertisements optimised accordingly.
The data that we see as the owner of this website is anonymous - we cannot draw any conclusions about the identity of the users. This data is, however, stored and processed by Facebook in order that it can make a connection to the relevant user profile, and so that Facebook can use the data for its own advertising purposes in accordance with their data policy. Facebook is therefore able to place advertisements on Facebook pages as well as on other websites. As a website owner, we have no influence over the usage of this data.
You can also deactivate the ‘Custom Audiences’ remarketing function in the settings menu for advertisements at: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen You must be logged in to Facebook in order to do this.
If you do not have a Facebook account, you can deactivate usage-based advertisements from Facebook on this website through the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
4.5 Google Tag Manager
This website uses Google’s Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags through an interface. The Tool Tag Manager itself (which implements the tags) is a cookie-free domain and does not collect any personal data. Google Tag Manager tracks a series of tags and triggers that determine when these tags should be used on your website. When a user visits the website, the current tag configuration is sent to the user’s browser. This contains an indication of which tags have been triggered. More information about how Google Tag Manager works can be viewed at: https://support.google.com/tagmanager/answer/6102821?hl=en&topic=2574304&ctx=topic&visit_id=0-636626721649627488-454559807&rd=2
5 Social media
5.1 Facebook plugin
Facebook plugins developed by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated in our webpages. Facebook plugins can be recognised by the Facebook logo or the Like button on our website. You can read an overview of Facebook plugins here: https://developers.facebook.com/docs/plugins/.
When you visit our website, a direct connection is established through the plugin between your browser and the Facebook server. Through this connection, Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook Like button while you are logged in to your Facebook account, you can link the content of our website to your Facebook profile. Facebook can then associate the visit to our website with your user account. We as the owner of the website receive no information about either the content of the transferred data or how Facebook uses that data. More information about this can be found in Google’s data privacy statement at: https://developers.facebook.com/docs/plugins/?locale=en_US.
If you do not want Facebook to be able to associate a visit to our website with your Facebook user account, please log out of your Facebook account.
5.2 Twitter plugin
Various Twitter functions are incorporated in our webpages. These functions are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the retweet function, websites that you visit are associated with your Twitter account and disclosed to other users. Data is also transmitted to Twitter during this process. We as the owner of the website receive no information about either the content of the transferred data or how Twitter uses that data. More information about this can be found in Twitter’s data privacy statement at: https://twitter.com/en/privacy.
You can change your data privacy settings on Twitter through the Account menu at https://twitter.com/login?lang=en.
5.3 Instagram plugin
A range of Instagram functions are built in to our webpages. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged in to your Instagram account, you can link the content of our web pages to your Instagram profile by clicking on the Instagram button. Instagram can then associate the visit to our website with your user account. We as the owner of the website receive no information about either the content of the transferred data or how Instagram uses that data.
More information about this can be found in Instagram’s data privacy statement:
6 Other plugins and tools
Our website uses plugins operated by the Google-owned site YouTube. The owner of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our webpages that is fitted with a YouTube plugin, a connection is established to YouTube’s servers. The YouTube server is then informed of which of our webpages you have visited.
If you are logged in to your YouTube account, YouTube is able to associate your surfing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube in the interest of making our online offerings more appealing. This represents a legitimate interest as described in Art. 6 Paragraph 1 GDPR.More information about the handling of user data can be found in YouTube’s data privacy statement at: https://policies.google.com/privacy?hl=en&gl=en .
6.2 Google Maps
This website makes use of the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
In order to use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a server in the USA and stored there. The provider of this site has no influence over this data transfer.
We use Google Maps in the interest of making our online offerings more appealing and to make it easier to find the locations mentioned on our website. This represents a legitimate interest as described in Art. 6 Paragraph 1 GDPR.
More information about the handling of user data can be found in Google’s data privacy statement at: https://policies.google.com/privacy?hl=en&gl=en.
6.3 Google Web Fonts
This website uses so-called Web Fonts to ensure fonts are displayed consistently, which is a service provided by Google. When you click on a page, your browser loads the required web fonts in your browser cache in order to display texts and fonts correctly.
To this end, the browser that you use must be able to connect to Google’s servers. As a result, Google is informed that our website was loaded via your IP address. We use Google Web Fonts in the interest of improving the consistency and appeal of our online offerings. This represents a legitimate interest as described in Art. 6 Paragraph 1 GDPR.
If your browser does not support Web Fonts, your computer will use a default font.
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s data privacy statement at: https://policies.google.com/privacy?hl=en&gl=en.
7 Contact form
If you send us an inquiry by filling out a contact form, we will store the details you provide in the inquiry form, including your contact details, for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on these details without your consent.
The data provided in the contact form is processed exclusively on the condition of your consent (Art. 6 Paragraph 1 GDPR). You can withdraw this consent at any time. Sending us an informal email is sufficient to do so. The lawfulness of data processing operations carried out before the withdrawal of consent remains unaffected.
We retain the details you provide in a contact form until you ask us to delete them, withdraw your consent to the storage of your data or once the purpose for which the data was saved ceases to exist (e.g. once the processing of your inquiry is complete). Mandatory legal provisions - especially retention periods - remain unaffected.
If you wish to receive the newsletter offered on our website, we will require an email address from you as well as information that allows us to check that you are the owner of the specified email address and consent to receiving the newsletter. No further details will be collected apart from on a voluntary basis. We use these details exclusively to send you the requested information and do not pass them on to any third parties.
The data provided in the newsletter registration form is processed exclusively on the condition of your consent (Art. 6 Paragraph 1 GDPR). You can at any time withdraw your consent to the storage of your details and email address, as well as the use thereof for the purpose of sending the newsletter, by clicking on the ‘Unsubscribe’ link in the newsletter. The lawfulness of data processing operations carried out before the withdrawal of consent remains unaffected.
We will store the details lodged with us by you for the purpose of receiving the newsletter until you unsubscribe from the newsletter and will then delete those details. Details that we hold for other purposes (e.g. email addresses for the member’s area) remain unaffected.
This website uses CleverReach for sending out newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that allows the user to organise and analyse the sending of newsletters. The details you provide for the purpose of receiving the newsletter (e.g. email address) are stored on CleverReach’s servers in either Germany or Ireland.
The newsletters we send through CleverReach allow us to analyse the behaviour of the newsletter’s recipients. Among other aspects, we are able to analyse how many recipients have opened the newsletter communication and how often particular links in the newsletter were clicked. Conversion tracking also enables us to analyse whether clicking on a link in the newsletter was followed by a pre-defined action (e.g. the purchase of a product on our website). You can find more information about data analysis through CleverReach newsletters at https://www.cleverreach.com/en/features/reporting-tracking/.
The processing of data is carried out exclusively on the condition of your consent (Art. 6 Paragraph 1 GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The lawfulness of data processing operations carried out before the withdrawal of consent remains unaffected.
If you wish to prevent any analysis through CleverReach, you must unsubscribe from the newsletter. A corresponding unsubscribe link is provided in every newsletter communication. You can moreover unsubscribe from the newsletter directly through the website.
We will store the details lodged with us by you for the purpose of receiving the newsletter until you unsubscribe from the newsletter, following which your details will then be deleted both from our servers and those of CleverReach. Details that we hold for other purposes (e.g. email addresses for the member’s area) remain unaffected.
9 Processing data (customer and contract data)
We collect, process and use personal data only in so far as it is necessary for justifying, shaping the content of or changing the legal relationship (inventory data). This is carried out in accordance with Art. 6 Paragraph 1 of the GDPR, which permits the processing of data for the purposes of completing a contract or pre-contractual measures. Personal data relating to the use of our webpages (usage data) is only collected, processed and used where it is required to enable the user to access the service or to charge them for it.
The customer details collected are deleted upon completion of the contract or termination of the business relationship. Legal retention periods remain unaffected.
10 Deletion period Visitor photos Attractions
Photos of visitors to our attractions, which can be accessed / downloaded from our website after purchase, are deleted from the server at the end of each year (31.12.).
11 Data transfers on conclusion of a contract for online shops, retailers, shipments and services
We only transfer personal data to third parties when it is necessary for the processing of a contract, such as with a company assigned with the delivery of a product or a bank tasked with processing a payment.
No further transfer of data takes place unless you have expressly consented to such a transfer. Your details are not passed on to any third parties for advertising purposes, for example, without your express consent.
The basis for the processing of data is Art. 6 Paragraph 1 of the GDPR, which permits the processing of data for the purposes of completing a contract or pre-contractual measures.
12 Links to websites of other providers
Our webpages can contain links to websites hosted by other providers. Please note that this privacy notice applies exclusively for the website of Erlebnispark Tripsdrill GmbH & Co. KG. We have no influence or control over whether other providers abide by the applicable data protection regulations.
13 User’s rights Access, correction and deletion
As set out in the applicable legal regulations, you have the right at all times free information about your stored personal data, the origin and recipient of that data and the purpose of the data processing. Provided that your request does not conflict with a legal obligation to store data (e.g. data retention laws), you have the right to correct erroneous data and block or delete your personal details. You can contact us with any further questions on the subject of personal data at any time through the address provided in the Legal Notice.
If you wish to access, correct or delete your personal data, or have further questions about the use of the details you have provided us, please contact: email@example.com
14 Scope, validity and accuracy of the privacy notice
By visiting our website you give your consent to the use of your personal data as described above. The privacy notice is currently valid. It may become necessary to amend this privacy notice as a result of developments made to our website or the implementation of new technologies. We reserve the right occasionally to amend the privacy notice so that it invariably complies with the legal requirements in force at any given moment, or in order to represent changes to our services in the privacy notice, e.g. upon the introduction of new services. The new privacy notice will then apply to any future visits.
15 Collection and processing of personal data (due to the Corona regulation on Theme Parks)
In accordance with the Ordinance of the Ministry of Social Affairs and the Ministry of Economy on Controlling Transmissions of Corona Virus (SARS-CoV-2) in Theme Parks (Corona Ordinance on Theme Parks - CoronaVO Theme Parks), the collection and processing of personal data of visitors takes place (surname, first name, telephone number, planned arrival and departure). The data will be used confidential in order to be able to trace infection chains in connection with the Corona pandemic. The data will be automatically deleted after four weeks and will only be passed on to the responsible health office or the local police authority upon reques.
Contact for data protection
Should you have any questions concerning the collection, processing or use of your personal data, for accessing, correcting, blocking or deleting your details or to withdraw previously given consent, please contact our Data Protection Supervisor:
Data Protection Supervisor
Erlebnispark Tripsdrill GmbH & Co. KG